Privacy policy

Shine Cycle Fit Co. values your privacy. The primary purpose of this Privacy Policy ('Policy') is to describe our collection, use, and disclosure of information we collect about users of our website, (our 'Website'), and our App (collectively for purposes of the Policy the 'Services'). Our Website is operated by Shine Cycle Fit Co. (SHINE CYCLE FIT CO.’, ‘Shine’, ‘Shine Cycle’ 'we', 'us', or 'our'). Also, we briefly describe our practices with regard to our offline collection of information. By visiting the Website or using or downloading the App, you agree that your personal information will be handled as described in this Policy. Your use of our Website and App, and any dispute over privacy, is subject to this Policy and to our Terms & Conditions, including its applicable limitations on damages and the resolution of disputes. The Shine Cycle Fit Co. Terms and Conditions are incorporated by reference into this Policy.

Important note about children's privacy:

We take children's privacy very seriously. Our Services are not targeted to children, and we will not collect personal information from any users who we know to be under 13 years old, unless we first obtain verifiable parental consent as required by the Children's Online Privacy Protection Act Rule (COPPA). If you believe that we have collected personal information from a child under 13 without parental consent, you may report this to us.

A. The Information We Collect About You

We collect information about you directly from you (both online and in store) and from third parties, as well as automatically through your use of our Website, App, or Services.

Information We Collect Directly From You

We collect information from you when you contact us, register with our Website or App, reserve classes, make a purchase, or otherwise interact with our Website or our App. The type of information that we collect varies based on your interaction with us and may include: your name, email address, password, and phone number, and, if you make a purchase from us, payment information, purchase history, and shipping address. We also may collect information about your workout preferences, such as your bike size and settings, and your shoe size preferences. If you provide this information directly to one of our studio attendants, we may associate this information with your account (e.g., if you sign up for a class while you are in the studio).

Information We Collect from Third Parties

To create an account and participate in one of our classes, we need emergency contact information for our customers. When a customer creates an online account with us, we will collect the name and phone number of their emergency contact. Our customers also may provide us information about their friends, e.g., so that we can invite others to try our classes.

Information We Collect Automatically

We automatically collect information about your use of our Website and App through cookies, web beacons, and other technologies, including technologies designed for mobile apps. We combine this information with other information we collect about you as well as use this information to identify you across your multiple devices. Please see the section 'Cookies and Other Tracking Mechanisms' below for more information.


  • Domain name.
  • Your browser type and operating system.
  • Web pages you view; links you click; your IP address.
  • The length of time you visit our Site and or use our Services.
  • The referring URL or the webpage that led you to our Site.


  • Mobile device ID; device name and model; operating system type, name, and version.
  • Language information.
  • Activities within the App; and the length of time that you are logged into our App.
  • Location information. With your permission, we will collect location information from your mobile device to help you locate our location and to send you push notifications, such as promotional notices when you are near a studio. You may turn off this feature through the location settings on your mobile device.
  • Calendar. With your permission, we may access your mobile device's calendar to help you keep track of your upcoming classes.
  • Contact list. With your permission, we may access your contacts to allow you to identify your emergency contact and upload their contact information.
  • Automatically Collected In-Store Information. Our studios may be monitored 24 hours a day by closed circuit television. We use this information predominantly for loss prevention and safety purposes. We may share this information as permitted by law to protect our rights and interests, the rights and interests of others, and as otherwise permitted by law.
  • Performance Metrics in Connected Studios. If you participate in certain classes in our studios where we have installed connected equipment such as bicycles and wearable devices, we may also collect information about your performance in particular Shine Cycle Fit Co. classes, including but not limited to your distance, power/effort, cadence, speed, and heart rate.

B. How We Use Your Information

We use your information, including your personal information, for the following purposes, and as otherwise permitted by law:

  • To provide our services to you, to communicate with you about your use of our services, to respond to your inquiries, to fulfill your orders, and for other customer service purposes.
  • To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Website and App.
  • For marketing and promotional purposes. For example, as permitted by applicable law, we may use your information, such as your email address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you, including information about third party products and services. We also may use the information that we learn about you to assist us in advertising our services on third party websites and social networking sites. To send you push notifications (you may opt-out through the settings in your device).
  • To better understand how users access and use our Website and App, both on an aggregated and individualized basis. To evaluate, improve, or modify our Website, App, and Services, including our services offered in our studios.
  • For research and analytical purposes.
  • To administer our Spread our and other customer loyalty programs. To administer surveys and questionnaires.
  • To comply with applicable legal obligations, including responding to a subpoena or court order. For other business related purposes, including, for example, in the context of merger, acquisition, sale/purchase of assets, or bankruptcy.
  • To protect us and others.
  • To provide you with information, if you request it, regarding your performance in connected Shine Cycle Fit Co. classes.

C. How We Share Your Information

We may share your information, including personal information, as follows:

  • Affiliates: We may disclose the information we collect from you to our affiliates or subsidiaries, including for their own direct marketing purposes.
  • Service Providers: We may disclose the information we collect from you to third-party vendors, service providers, contractors, or agents who perform functions on our behalf.
  • Partners: We may disclose the information we collect from you with our partners, including for their own direct marketing purposes.
  • Business Transfers: If we are acquired by or merged with another company, if some or all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.
  • In Response to Legal Process: We may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process.
  • To Protect Us and Others: We may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms and Conditions or of this Policy, or as evidence in litigation in which SHINE is involved.
  • With Your Consent or at Your Request: We may disclose the information we collect from you with your consent or to facilitate your requests.
  • Aggregate and De-Identified Information: We may share aggregate or de-identified information about users with third parties for marketing, advertising, research, or similar purposes.

D. Our Use of Cookies and Other Tracking Mechanisms

We and our third-party service providers use cookies and other tracking mechanisms to track information about your use of our Website and our App. We may combine this information with other personal information we collect from you (and our third-party service providers may do so on our behalf).


Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Website and our App, while others are used to enable a faster log-in process or to allow us to track your activities at our Website or our App.

Disabling Cookies

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Website who disable cookies will be able to browse certain areas of the Website, but some features may not function.

Clear GIFs, Pixel Tags, and Other Technologies

Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer's hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs, or pixel tags), in connection with our Website and our App to, among other things, track the activities of our Website visitors and App users, help us manage content, and compile statistics about Website and App usage. We and our third-party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Cross-Device Use

We may use the information that we collect about you (whether directly from you from our Site, App, or in-store purchase activities, through your device(s), or from a third party) to help us and our third-party service providers identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.). We, and our third-party service providers, also may use the cross-device tracking and other information we learn about you to serve targeted advertising on your devices, to send you push notifications, and to send you emails. To opt-out of cross-device advertising, you may follow the instructions set forth in the Third Party Ad Network section below. Please note: if you opt-out of these targeted advertising cookies, your opt-out will be specific to the web browser or mobile device from which you accessed the opt-out. If you use multiple devices or browsers, you will need to opt-out each browser or device that you use.

Third-Party Analytics

We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site and, to the extent permitted, our App. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance, and user experiences. These entities may use cookies and other tracking technologies to perform their services.

E. Third-Party Ad Networks/Social Networks

We use third parties such as network advertisers and social media, including Facebook, to serve advertisements on third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors, and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs, and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party's specific privacy policy, not this one. We may provide these third-party advertisers with information, including personal information, about you to assist us with this advertising. Users in the United States may opt out of many third-party ad networks, including those we work with on our Website and App. For example, you may go to the Digital Advertising Alliance ('DAA') Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative ('NAI') Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members

Opting out

Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies' delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Site or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA's website at or the NAI's website at

F. Customer Matching

We use third parties to serve advertisements targeted to reach people (or people similar to people) who have visited our Services or are identified in one or more of our databases ('Matched Ads'). This is done by us uploading a customer list to the third party (such as through Facebook Custom Audiences or Google Customer Match) or incorporating a pixel from the third party on our Services, and the third party matching common factors between our data and their data. We may also work with partners to deliver Matched Ads based on data about you and others in those partners' own databases or match the partner's data against our own customer lists. To opt-out of us using your data for Matched Ads, please contact us at and specify that you wish to opt-out of Matched Ads. We will request that the applicable third parties not serve you Matched Ads based on information we provide to it. You may also contact the applicable third party to opt-out. We are not responsible for such third party's failure to comply with our or your opt-out instructions.

G. Third-Party Links

Our Website and App may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy but instead is governed by the privacy policies of those third party websites. We are not responsible for the information practices of such third party websites.

H. Security of My Personal Information

We have implemented commercially reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite these measures, no data security measures can guarantee security. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

I. Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site or emailing your registered email address. If you disagree with the changes to this Policy, you may deactivate your account. Continued use of our Site or App following such changes shall indicate your acknowledgment of such changes and agreement to be bound by the terms and conditions of such changes.

J. Contact Us

If you have questions about this Policy, please contact us at:

Shine Cycle Fit Co.

123 Main Street

Anytown, USA 12345


Last Updated: January 1, 2024